(Full marks answer | Easy language | For BBA/MBA/Commerce exams)
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1️⃣ DEFINITION OF ADVERTISING
Advertising is a paid and non-personal form of communication through various media, by an identified sponsor, with the aim of informing, persuading, and reminding the target audience about a product, service, or idea.
Simple Definition:
Advertising means telling people about a product or service through different media so that they buy, try, or remember it.
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2️⃣ INTRODUCTION TO ADVERTISING
Advertising is one of the most important tools of marketing communication. It helps businesses reach a large audience quickly and influence their buying behavior. In today’s competitive world, advertising not only sells products but also builds brands, develops customer relationships, and creates long-term demand.
Advertising plays a key role in shaping consumer attitudes, educating people, creating awareness, and supporting the sales team. It uses different media such as TV, radio, newspapers, magazines, social media, websites, outdoor ads, and influencers.
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3️⃣ FUNCTIONS OF ADVERTISING
A. Economic Functions
1. Creates demand for products and services.
2. Reduces cost per unit by increasing large-scale production.
