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Advertising Appeal

Layout of Advertising Copy

Advertising Copy

Advertisement Message

Campaign Planning

Building an Advertising Program

Planning of Advertisement

Elements of Advertisement

Two-Step Flow of Communication

Wilbur Schramm’s Model of Communication

Process of communication

Advertising and communication

Dagmar approach of setting objectives

Simulation of primary and selective demand

Theory of Cognitive Dissonance

Role and importance of integrated marketing communication

Rural advertising

Social expect of advertising

Ethical aspects of advertisement

Legal expects of advertising

Role of advertising in marketing process

Introduction and functions of advertising

Overview advertising management

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