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Component of quality in services explain
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Recovery management explain
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Service guarantee Explain.
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Customer satisfaction explain
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Customer role in services
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Service process and system
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Service scapes
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Physical evidence in services
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People in services
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Pricing in services
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Promotion in services
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Place and services
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Service Life Cycle
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Product - service Continum
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Service Encounters.
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Consumer expectations and customer preparation of services
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Consumer behaviour in services
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Service marketing mix
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Service marketing triangle
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Classifications of services
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Nature and characteristics of service in detail .
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Emergency of service economy
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FULL CHAPTER: SERVICE MARKETING (With 7Ps, Case Studies & Examples)
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